THE DAY
Hakuba, Nagano · Established in 2019
Japanese made snowboards from Hakuba
26/27 · Powder · Made in Japan
All Boards
2024 - 156 cm A powder freestyle board that rides close to a twin tip and recovers to the surface quickly after being buried. Powder · Freestyle
2026 - 156 cm A powder board for untracked slopes steeper than 35 degrees, with restrained float so the nose stays down at top speed. Powder · Freeride
2025 - 2026 157 cm A stiff board for riding wave after wave of terrain, whose nose rises as you press in, with an exposed wood core unique to each board. Powder · Freeride
2025 - 2026 156 cm A stiff directional swallowtail for charging fast through old-growth forest, trading agility for drive and acceleration in the trees. Powder · Freeride
2026 - 148 cm A women's swallowtail built to keep riding as the snow changes, from first-track powder to chopped-up afternoon slopes. Women · Powder · Freeride
Past Models
2023 - 2024 157 cm A very fat-nosed board with a half-moon tail for quick, playful riding in tight gully tree runs. Powder · Freeride
2020 - 2022 158 cm A high-speed board with a shape and outline designed for the wide open face of Hakuba's Garagara-sawa. Powder · Freeride
2019 - 2021 150 cm The brand's original board: a light, tight-turning swallowtail for powder tree runs in Hakuba. Powder · Freeride
2022 - 2024 147, 158 cm A hammerhead-shaped powder board with a raised nose for powerful tree runs, sold mainly as a 147 cm women's model. Powder · Freeride · Women
2023 162 cm A swallowtail built purely for straight-lining untouched powder, giving up turning performance for speed. Powder · Freeride
2024 - 2025 156 cm A thin, light swallowtail with a wide nose for heavy, sun-affected powder on south-facing slopes. Powder · Freeride
2022 - 2023 158 cm A pintail for having fun in the bumpy, tracked-out powder left over after everyone else has ridden it. Powder · Freeride
2021 158 cm A hammerhead carving board made for night riding on the gentle Toomi slope at Hakuba Goryu. Carving