Life Riddim

Established in 2022

A side-label of Outflow, focused on original, domestic powder-specific shapes and high-end customizations.

Life Riddim Snowboards is a lifestyle brand and side label of OUTFLOW Snowboards, launched in 2022 by director Yuu Nishiyama. The brand focuses exclusively on original, made-in-Japan powder shapes, blending mountain, ocean, and street cultures.

Offering exclusive hand-built, custom-order lines where a master builder, such as Shuichi Hirayama, meticulously crafts each board using local woods like Kiso Hinoki (cypress) and other Nagano-sourced materials. The boards often feature beautiful, matte tint finishes that allow the wood core to show through.

Known for the Catfish (short and fat) but also the NAWA model in collaboration with Shingo "420" Takahashi (HITRIBE).

Bespoke · Powder · Made in Japan · 26/27

All Boards

Catfish 1465
146.5 cm A compact, short-and-fat Catfish with a soft flex, made for lighter riders. Powder · Freeride
Catfish 1485
148.5 cm The Cat134's successor, with a pintail and a pinched waist that add stability to its agility. Powder · Freeride
Catfish 1545
A king-size Catfish with a long nose for deep powder, hand built in Hakuba from local wood. Powder · Freeride
Nawa 1605
The legendary NAWA revived as a custom order, hand built by Shingo "420" Takahashi with his Hitribe rocker for high-speed powder cruising.
OT Fish 1515
2026 - 151.5 cm A hand-built fishtail powder shape for tree runs in Japan's low mountains. Powder · Freeride · Made in Japan

Test Ride Events

  1. NENLIN Test Ride

    Ended Yogo Kogen