Life Riddim

Established in 2022

A side-label of Outflow, focused on original, domestic powder-specific shapes and high-end customizations.

Life Riddim Snowboards is a lifestyle brand and side label of OUTFLOW Snowboards, launched in 2022 by director Yuu Nishiyama. The brand focuses exclusively on original, made-in-Japan powder shapes, blending mountain, ocean, and street cultures.

Offering exclusive hand-built, custom-order lines where a master builder, such as Shuichi Hirayama, meticulously crafts each board using local woods like Kiso Hinoki (cypress) and other Nagano-sourced materials. The boards often feature beautiful, matte tint finishes that allow the wood core to show through.

Known for the Catfish (short and fat) but also the NAWA model in collaboration with Shingo "420" Takahashi (HITRIBE).

Bespoke · Powder · Made in Japan · 26/27

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