TJ BRAND ORIGINAL

Tokyo · Established in 2009

Explores the essense of free riding, heavily influenced by surfboard shapes and historical snowboarding design.

TJ Brand spun out of Twelve Snowboards in 2009 named after Tenjin (from Tenjindaira) from the Tenjin Series boards focused on Snowsurf. Boards manufactured by HT.C and ACT.

Snowsurf · 26/27

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The main line switched from last year's charcoal to navy, and the PAC boards from green to dark purple. The natural-wood Plant boards stayed the same for 2026-2027 series.

The Plant (aka The Shapers) is a project by TJ Brand to produce boards in Japan with semi-customizable specifications.

SUNRISE SHRED SERVICE, a West Tokyo-based company that has been working on plywood blanks for a long time, hand-shaping them and creating countless original shapes. The four TJ family members are Yosuke Nishida and Masayoshi Kamimori, core members of SUNRISE SHRED SERVICE and directors of TJ. Sakuma Hiroshi, who uses SUNRISE SHRED SERVICE blanks to create snowboards and hand-shaped boards, and Toyoda Mitsugu, the legendary skateboarder who runs his own hand-shaped skateboard brand, "Toyoda Skate," and is active as a pro snowboarder with TJ. The four members also join forces with Takuya "Tappy" Yoshikawa, a guest shaper active around the world whose RESIN ART has also garnered significant attention. This remarkable series features the outlines created by the five members, all of whom have been turned into products.

Signature Boards

Cruiser

Terrain 2009 - All Mountain

The most balanced model of the T.J Brand, with stable and high performance at any situation. A dependable solid board for all conditions.

It is designed to be lightweight for touring on a backpack.

Golden Bat Bonzar

3D 2011 - High Speed · Snowsurf · Freeride

Its most famous feature is the Bonzar Bottom (a concept borrowed from 1970s surfboards), which uses a single-to-dual concave through the tail. This channels snow to create lift and acceleration without the board feeling "loose" or "washy."

The Bonzar bottom utilizes the fluid dynamics concepts of Bernoulli's principle and the Coanda effect to create a single-double concave bottom shape. By digging two barrels into the board, the bottom speeds up the water flowing under the bottom, generating lift.

Do not hot wax the channels!

NAPOLEON FISH

3D 2009 - Snowsurf · Powder

It is arguably the most famous "short-fat" powder board in Japan.

Features a convex bottom and an extremely short tail surf-like for riding demonstrates quick movement from valley terrain to tree runs.

All Boards

Coelacanth

Terrain 2025 - 148, 152, 155, 158, 161 cm Based on the Catamaran-AC splitboard, released as a solid all-mountain board. All Mountain

Cruiser

Terrain 2009 - 149, 149.5, 156, 157, 160 cm The original four board designs when TJ Brand was launched. All Mountain · Signature

Giant Squid

The Plant 2024 - 164 cm Tight Turns · All Mountain · Made in Japan

WARP

The Plant 2025 - 162 cm Based on the Maverick Figures collab Origin THE DAY. All Mountain · Made in Japan

DRAFT

3D 2010 - 152, 156 cm Draft is a combination of a powder and freestyle board with a 3D tail. Freestyle · Powder

Dhingi

3D 2011 - 151, 155, 159 cm 3D base but with slight camber. Freestyle · Carving · Powder

NAPOLEON FISH

3D 2009 - 142, 147, 148, 153 cm One of the first 3D nose boards in Japan since 2009. Snowsurf · Powder · Signature

Retro Fish

The Plant 2012 - 146, 150, 161 cm Powder · Made in Japan

Stream Fish (Yamame)

The Plant 2023 - 157, 158 cm Powder · Made in Japan

Golden Bat Bonzar

3D 2011 - 155, 155.5, 159.5 cm Unique channeled bottom that uses fluid dynamics to generate lift at the back. High Speed · Snowsurf · Freeride · Signature