SNOWLINE

Known for their carving and freestyle line up, they are a research and technology focused producer of snowboards.

Founded with the goal of creating easy-to-ride, enjoyable, yet high-performance boards, GRAY has established a strong reputation in the Japanese market, particularly for carving.

Unlike many brands that use standard factory templates (OEM) and only change graphics, GRAY designs all its own mold shapes (outlines). They use specialized 3D calculations to create unique shapes and handle their own core profiles, adjusting wood core thickness in 1/100mm units.

The brand produces "Engineered with GRY progressive inspirations" (GRY Lab) products, which are designed with a focus on innovative, creative ideas.